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69% net profit increase and a 9x blended ROAS
How Khanum's turned a disappointing Q4 into a record year through new-customer acquisition.
69%
Net profit up
9x
Blended ROAS
148%
Spend scaled
The Background
Who is this brand?
Khanum's produce exceptional quality womenswear with a couture finish — a premium product with a devoted audience, held back by an acquisition engine that wasn't reaching new buyers.
The Challenge
A disappointing Q4 to reverse
After a Q4 that underperformed, Khanum's needed an exceptional marketing makeover for 2024. Existing customers loved the product; the account simply wasn't built to find more of them profitably.
Our Approach
Everything pointed at new customers
- New-customer acquisition focus — Campaign structure and budgets rebuilt around NC-revenue, not blended vanity metrics.
- Creative built on the couture finish — Ads that led with the product's genuine differentiator instead of generic fashion creative.
- Profitable spend scaling — Spend up 148% while net profit grew 69% — scale that showed up on the P&L.
The Results
Profit up, spend up, and a repeatable engine
Growth built on a system, not a single idea
69%
Net profit up
9x
Blended ROAS
148%
Spend scaled
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