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Conversion value up 113%, on less spend than before
How a Yorkshire supplements brand rebuilt Google Shopping around the products that were actually working.
The Background
Who is this brand?
Together Health has been making food-based supplements in Yorkshire since 2012, run by three brothers and a close friend, with a stated ambition to bring the best nutrition to the most people while keeping it affordable. Ingredients are sourced globally, from traditionally grown herbs to contamination-free algae, and third-party tested in the UK after manufacture. Google is the entire paid channel for the brand, which changes what matters: the product feed, not the ad creative, is what decides performance.
The Challenge
A whole channel resting on the product feed
When Google is the only paid channel there is nowhere else for budget to go and no creative lever to pull when things soften. Recurring product disapprovals were interrupting delivery, and a catalogue of this breadth carries a structural problem underneath that: the products that deserve budget and the products quietly consuming it sit together in the same campaigns, and the account has no way to tell them apart.
Our Approach
Fix the feed, scale the winners, quarantine the rest
In Shopping, the feed is the creative. A disapproved product does not underperform; it disappears.
- Feed fixed before budget: disapprovals cleared, titles and images rewritten, and quality score lifted until delivery was stable.
- Scaled into the peak: spend rose 135% in the launch month while conversion value rose more than 200%. A bundling test was stopped after inconsistent returns.
- Winners separated from the rest: products grouped by return, and the zombie tier was cut. The top tier grew conversion value 439%, and overall conversion value rose 113%.
The Results
More value from the catalogue, on a smaller budget
Growth built on a system, not a single idea
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