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Creative
Conversion value up 293%, with new customer cost down 48%
How one of Australia’s biggest DTC furniture brands turned a first-time UK audience into a new customer engine.
The Background
Who is this brand?
For over a decade, Koala has been obsessed with sleep and comfort, and it has brought that same care to the sofa. Every product is designed, prototyped and tested in Sydney, with one idea at the centre: furniture should be stress-free, from the moment you buy it to the moment you set it up.
Now it is bringing that to UK homes, where most people are meeting the brand for the first time.
The Challenge
A big purchase from a brand the UK didn’t know
A sofa bed at £1,250 and up asks a lot of a buyer who has never seen one in their own home. Koala backs every purchase with a 120-day trial, but the creative had yet to show why the product was worth the price.
Our Approach
Buyers had been taught to expect a compromise from a sofa bed. The creative that won refused to accept it
Koala had scale at home, but in the UK its creative had yet to drive impact profitably.
- Customer deep-dive: reviews, social listening and competitor analysis defined the personas and message.
- Success defined in numbers: creative KPIs were mapped to commercial goals, so the brand knew what good looked like.
- Continuous iteration: top-performing creative was adapted into new formats for diversity, working with Andromeda rather than against it.
The Results
A transformation in Meta performance
Growth built on a system, not a single idea
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